Online Movie Streaming

After going through the Netflix case in class, I was reading this article from the New York Times (Web Deals Cheer Hollywood, Despite Drop in Moviegoers), and found it extremely relevant.  The article basically discusses the current state of DVD sales and how unlike the music industry, the movie industry will not fall complete victim to the internet.  More importantly it discusses the vast amount of competitors that will be entering this market. 

Some of these include the likes of Google which will be creating a home entertainment device for consumers.  Google is another extremely powerful company and could be a great threat to Netflix who is already in some serious issues after increasing prices last year and losing approximately 800,000 subscribers.  I also found this article interesting because it expressed the power of content in this industry.  The company who can ultimately provide the most desired content as well as a strong service will most likely become the leader in the industry. 

So despite DVD sales decreasing and consumers not as present at the theaters, the movie industry should still be fine.  The major reason they won't fall or atleast fall as quickly as the music industry is because it is much more difficult to download or stream movies due to the size of the files.  In conclusion, the online movie streaming industry is up for grabs, despite Netflix once dominance, there is absolutely no lifelong customers in this technology industry.